Episode 61
Staying True to Your Brand
Alex Adler is Taquero and Co-founder of Puesto in Southern California and was named to Forbes’ 30 Under 30 in 2019. He joins the show to discuss the growth of his family’s restaurants over the years and offers things to consider when expanding the presence of a restaurant. The conversation ranges from working with family to the importance of quality ingredients and scaling menus for different applications.
Be sure to follow Chef Rich and Justin on Twitter at @ChefRrupp and @jupehr.
Episode Notes
0:44 – We want to hear from you!
1:11 – Alex Adler is our guest today
1:54 – Working with family
5:57 – Finer points of frozen custard
11:48 – Soft Serve machine troubles
14:32 – Growing a restaurant
16:20 – Alex Adler joins the show
17:03 – The origin of Puesto
19:57 – The importance of tortillas
22:27 – Scaling menus
24:28 – Alex’s roles
27:46 – Balancing life and work
29:07 – Deciding to expand
32:12 – Alex’s favorite establishment
33:30 – Future growth
35:23 – A true family feel
36:30 – Sourcing ingredients
40:16 – Advice for those starting out
42:20 – Alex’s inspirational quote
43:51 – Nate’s Notes
45:54 – Outro
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